![]() Applicant: Individuals or parties claiming to be the rightful owner of a trademark may submit an application for registration of the mark.When registering a trademark in Georgia, it's important to consider the following: Trademarks may also be internationally registered with the country of Georgia as a member state of the Madrid Protocol. All trademark applications must be submitted and filed with the National Intellectual Property Center of Georgia (Sakpatenti). Only on rare occasions may an unregistered trademark gain protection in the country of Georgia. Trademark Registration in the Country of Georgia Perform a comprehensive trademark search that includes common law and unregistered marks.Proactively trademark your slogan, tagline, and internet domain.Avoid the use of vulgar words or phrases.Avoid using generic terms or descriptions.To avoid any setbacks when registering for a service mark or trademark, it's highly recommended that you: How to Avoid Pitfalls When Filing a Trademark It is misleading, confusing, or deceptive.A generic description of a geographical location, product, or service makes it confusing when compared to other brands.A similar marketing approach already exists.Your trademark registration application may be refused or declined in cases where: Why Are Trademark Registration Applications Refused? That is why it is strongly recommended that companies register their brand name, as well as any other popular products or services. The protection provided by registering your trademark is extremely beneficial. Registering the trademark will provide you with exclusive rights to the name, and you'll be able to sue other parties for damages if they use it without your permission. A trademark is a valuable, intangible asset that customers use to associate quality with a brand. Once you've verified that the trademark isn't being used by another business, the next step is to register it with your state's registry and the USPTO. Although it's fairly expensive, knowing that a comprehensive search has been done will provide peace of mind. Patent and Trademark Office (USPTO) allows applicants to use the Trademark Electronic Search System (TESS) to research existing trademarks.Īnother option is to use a professional trademark service to perform a search on your behalf. This preliminary search is crucial because you don't want to waste time and money on a business name that's already in use. Perform a business name search to ensure that no other company is currently using the name. A reasonable amount of upfront due diligence will help protect your company from expensive trademark lawsuits. In other words, you must determine that no other party is using the name. The first step in protecting a business name is to make sure it's rightfully your name to protect. Once you've chosen the name, the next step is to protect it. Putting in the effort that's needed to construct the perfect name can be time-consuming and stressful but also rewarding. ![]() How to Protect Your Business Brand Name, Trademark, and PropertyĬreating a name for your company is considered by many to be one of the most exciting aspects of starting a business. If the statutory requirements have been met, the secretary of state will issue a certificate of registration. To trademark a name in Georgia, applicants may submit an application for registration with the Office of the Secretary of State.
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